4 Market Research Resources to Improve Your Business

The lack of Trend & Market Research is one of the biggest issues emerging designers have when it comes to building a collection or brand itself. No matter where you are in the world, there are so many online fashion resources to help you build your brand.

Today I share my top four online favorites and some background information on them.

  1. Pantone
  2. Trendstop
  3. Apparel Insiders
  4. WGSN
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Pantone

I don’t know one designer that does not know about Pantone but I know many of them that still have NO idea what exactly Pantone is.

Background: Pantone is a global company known for their color communication used worldwide amongst designers, manufacturers, retailers to customers.

When designer clothing hit the runways, red carpets and even the retail stores the popular color of the season did not just fall upon their desk. Companies such as Pantone release the color report of the upcoming seasons by its color experts. Pantone does more than just introduce the season’s hottest colors but break down its pairings and gives you inspiration from all types of designs.

Great for: Fashion color reports, Pantone View and trend forecasting.

TrendStop

One of my favorite websites, Trendstop is an amazing fashion trend forecasting company.

Background: Trendstop can be used to see what is going on in the industry, from denim trends, runway and retail analysis, beauty trends, footwear and more can be found on Trendstop.

Their online live briefings are amazing and a great way to keep up with industry trends.

Trendstop also offers exclusive membership that gives you trend analysis, forecasts, galleries and seasonal key items.

Great for: A great spot to get Runway Trends, Trade Show Information and Consumer Trends all in one place.

Apparel Insiders

Background: Apparel Insiders an “Online magazine reporting on the global fashion industry”. Gives you the information you want to read from exclusive interviews from industry favorites and people you did not even know that makes your favorite brands a success. Apparel Insiders redesigned the website and also working with the California Apparel News Group on print editions.

Great for: If you are looking for some inspiration on the industry and how to keep up with all the changes. 

WGSN

Background:WGSN is one of the world’s leading trend forecasting and analysis services, equipping style-driven businesses around the world with unparalleled access to future-changing insights and inspiration. WGSN fuses deep insight with on-the-pulse cultural perspectives to define future trends you can rely on, ensuring your competitive edge.”

Great for: Its diverse set of experts, covering fashion and lifestyle forecasting, data analytics and consulting.